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At the end of 2018, EHG launched the new upscale La Siesta brand across three clearly defined categories - Premium, Classic and Trendy - as it redefines the brand positioning. Hotels under each category will embody the ethos, design and atmosphere of that category. Premium indicates ultra-high end sophistication; Classic expresses a timeless appeal while Trendy signifies a modern hip fashion. The street address becomes an important distinguishing factor allowing each property to be identified by location - for example, La Siesta Classic Lo Su, La Siesta Premium Cau Go, La Siesta Trendy Nguyen Quang Bich and so on. This brand redesign brings clarity, simplicity and an immediate sense of what it is like to stay at any EHG La Siesta Hotel.